Wal-mart vs. Target

I have chosen Wal-Mart and Target as my two logos to critique.
Wal-Mart is a multinational retail store that sells everything you need for everyday life, from groceries, furniture, clothing and outdoor equipment. The asterisk or flower of the Wal-mart logo is a symbol of the brand’s friendliness and peripheral quality. The simple design of Wal-mart logo both attracts and harmonizes its viewers and customers. Target is also a large retail store that sells everything from groceries to outdoor living supplies. The small circle at the center of a target; a round peppermint-flavored candy; the registered trademark of Minneapolis-based Target Corporation.

Wal-Mart’s new starburst logo mimics the cleaner, brighter sign of Target with its iconic red-and-white bull’s-eye. They both use bold colors that will capture the audiences eyes, the both spell the name of the business out and have a symbol with almost the same concept. The differences are Wal-mart does not use all capital letters whereas Target does, they are different in size and color. Wal-mart and Target's audience are all shoppers, old and young. Overall the think the designs are good and they match the name and the message they are trying to get across to the audience. For both of the businesses , the color choices were good because blue, red and yellow are very bright and bold and will catch the eyes of people near and far. I think Target's design is more successful because there logo is right on point because they use a bull's eye as the logo and everyone knows that the center circle is the main target, also meaning that the store is right on target with what products the sell to their audience. Just by seeing the logo and not the name you will know exactly which shop you are at because the object in the logo is a target, hence the why the name and object go so well with each other.